HERA and knowledge transfer

Tony chaired a discussion session about Knowledge Transfer (and exchange) as it relates to the HERA-funded projects (of which Rhythm Changes is one). It was an interesting philosophical discussion – particularly with respect to the ways in which the web allows for engaging different audiences and stakeholders in conversation.

Music and associative vernacular media

This is a short video taken by one of the artists involved in the Aftershock Project in Manchester earlier this year. In it, some musicians are composing a song together. A week earlier, most of them had never met. A week later, they had performed that song together on stage in front of a packed audience, and returned to their homes in England, France and Italy.

By itself, the video is fairly unremarkable, though it does give a brief insight into the creative process, which normally would be hidden from an audience. Musicians traditionally tend to like presenting finished things.

But what it represents in terms of a methodology, a process and a way of ‘making internet’ with respect to music (and musicking) is something that really interests me – and has formed the basis for much of my academic work over the past year or so.

Because what’s interesting is not the video itself, but the way in which that video potentially links to other, related videos from within the same context – and makes connections from which narrative meaning can be constructed.

Call it associative vernacular mediation.

In other words, just as you can build something unique with a set of Lego bricks, you can create a multi-perspective story using these rough-and-ready vernacular video clips.

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